I’m a life sciences operator turned innovation strategist, with roots in biochemistry and a career spanning Pfizer and Johnson & Johnson across EMEA. I’ve built and led market access and health-economics initiatives in diabetes care and advanced surgery, then founded InnoReadi to help teams turn evidence into implementation.

Having worked in South Africa, the UAE, Switzerland, and now Sweden, I focus on culturally aware go-to-market, digital transformation, and the practical levers that move adoption in healthcare.