“Daya isn’t a fund. We’re a startup that builds startups.
We know the model works now we’re scaling it.”
— Malin Frithiofsson, CEO and co-founder of Daya Ventures.
Daya Ventures Raises Capital to Scale the Future of Femtech
Gothenburg, June 2nd, 2025
In just two years, Swedish venture studio Daya Ventures has built ten companies from scratch, established an innovation hub in East Africa, and proven that overlooked areas in women’s health represent untapped billion-dollar markets. While many startups are still searching for product-market fit, Daya has taken a different route: building an entire ecosystem.
The Goal: An Ecosystem for Women’s Health
Over the past 24 months, Daya has launched a portfolio of 16 companies – ten of which were founded in-house – and established the world’s first venture studio fully focused on femtech. The first close of the company’s ongoing funding round is now complete: SEK 2 million of a total SEK 8 million has already been secured. Investors include high-profile names from both Wall Street and Europe. The goal? To scale a proven model and expand globally.
“We’re building solutions to problems the tech industry has ignored for far too long even though women deal with them every day. It’s not the problems that have lacked relevance, it’s the development that’s lacked interest” says Malin Frithiofsson, CEO and co-founder of Daya Ventures.
Daya’s model is built on speed, precision, and scalability: identifying gaps in women’s health, prototyping solutions with experts, and launching companies with strong operational founders. All startups are majority-owned by women, while Daya retains a 15–20% stake in each company to reinvest in the next wave of innovation.
In just two years, Daya has:
Founded 10 new femtech companies spanning diagnostics, deeptech, retail, and digital health.
Built a 16-company portfolio with majority female ownership
Seen 4 companies launch products and start generating revenue
Opened an innovation hub in East Africa, where local teams build local solutions using the Daya method
Attracted investors from Europe, Asia, and North America
Created a global expert network spanning over 20 countries
Funding Round Still Open
With operations in both the Nordics and East Africa – two regions with very different but equally underserved needs in women’s health – Daya is uniquely positioned to build solutions that are locally grounded and globally scalable.
“Daya isn’t a fund. We’re a startup that builds startups. We know the model works now we’re scaling it,” says Frithiofsson.
The funding round remains open to investors who don’t just want to fund the future of women’s health innovation – but actively help build it.
For press inquiries or investor information:
Malin Frithiofsson, CEO Daya Ventures
malin@daya.se
Daya management team: Jenny Lundkvist, Jennifer Grönqvist, Malin Frithiofsson, Victorine Lancon. Photo: Elin Tornblad
